Brand protection is our own unique technique we use to detect infringement, record it and act against it. In this way we protect your brands and ensure that abuse and infringement is prevented.
What is protection of a brand?
How does protection work?
Brand protection has three layers. These are:
- Marketplace protection
- Domain protection
- Social protection
We’ve developed the suitable techniques for every group. By scanning hundreds of platforms we make an estimate of the chance of infringement on a certain marketplace. Depending on the sellers’ profiles, their offers and their prices, smart software is able to detect if possible infringement might occur.
As soon as these profiles are set up, we can conduct further research and collect evidence. We are also able to determine whether we should act ourselves or if we should possibly involve the police and the public prosecution.
This kind of protection searches for webshops and domain names infringing on your brand rights. Protecting is aimed at taking down these webshops by threatening with legal measures and to take domain names down facilitating such infringements.
With social protection we research profiles of people on social media and infiltrate on social media groups to check what is being sold in these groups. We are currently in hundreds of closed groups and might be able to assess which groups might pose a risk, based on the behavior of its members.
What are the costs of brand protection?
The costs are dependent on the kind of protection. Is it about taking action against fake articles on online market places or social media? Does it concern customs or is it about acting against other domain name holders who are using your name?
Depending on the answers to these questions we are setting up a plan and discuss the costs with you.
Where can you protect your brand?
What are the conditions of protection?
How does protection of brands work on the internet?
Why is protection important?
Through brand protection you are able to maintain a strong brand position. There are numerous brands known that have suffered tremendously from imitation. Often when it comes to bags, wallets and suitcases, people sooner assume it is fake than real.
Protecting your brand doesn’t stop with registering your brand and models. It’s actually just the start of it all.
What are the benefits of protection?
If others abuse your brand name or sell fake products, your brand suffers as a result of it. This can cost you a lot of money by missed revenue or worsening brand image, because producers of fake articles don’t value quality that much.
Because we act against it we can demand compensation. This can be a compensation or indemnity for legal costs incurred.